Means of communication: GTE calls on streamlined lighting for the rollout of its Phone Mart stores

The term "rollout" first entered the lexicon in the early 1950s to denote a widespread public introduction of a new product. In retail store parlance, it has come to mean the large-scale duplication of a prototype store once the design has been sufficiently tweaked and value-engineered to clone itself in designated markets.

Register to view the full article

Register for livedesignonline.com and gain access to premium content including production and design materials, videos, and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish