“You're in the wrong business kid! Paper clips. Now that's a business. Paper clips. You've got your big ones, and you've got your small ones. Answer the phone, and just ask ‘em which ones they want. ‘Oh, you want medium ones? Sorry, we don't make those. Try the big ones. You'll love ‘em.’ No stress. No arguments. No haggling. Just make two different sized things that everyone on the face of the planet uses.” This was the sage advice given to me by one of my first employers in this
Live Design is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.