Lighting: Brand Loyalty

“I simply won't use a lighting console that doesn't come equipped with motorized faders,” exclaims an eager, young board-op at a recent demo, as if to tell the demonstrator to just pack his wares up and head back home. This callow lad was simply unwilling to use any desk other than the brand he had been using for who knows how long. The eyes of all in the room quickly focus on him with notepads and pens ready to document the words of wisdom from this member of the next generation of lighting

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