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Holidazzle for the holidays

When the Mall of America burst onto the Minnesota retailing scene in 1991, the Minneapolis Downtown Marketing Committee was in a quandary. What could be done to keep shoppers downtown, instead of flocking to the city's newest attraction? The answer was simple: Develop a new downtown tradition. Hence Holidazzle (pictured), an illuminated children's parade that runs nightly through downtown Minneapolis from the end of November to December 30.

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