It began with a simple direct-mail piece and a follow-up call. It ended with a lighting upgrade that cuts $100,000 annually from the energy bill of New York City's premier convention center--and delivers better light to the exhibit halls. Located on the west side of Manhattan, the Jacob K. Javits Convention Center plays host to major conventions and trade shows on more than 300 days annually, attracting 2.5 million visitors. The success of the project is based on
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