Five Questions For Jay Smith, Livid Instruments

  1. Livid Instruments creates multimedia performance instruments that you claim as the “world's first video instruments and video performer software.” Who are your main customers?

    It is hard to say who our main customers are. When I started the company, I wasn't targeting a main group of people. I was targeting a sensibility. There seemed to be a large gap between video artists and video techs. I wanted to be somewhere in the middle. The problem was there were no tools

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