In a move that could have profound implications for the entertainment technology industry, the New York-based Entertainment Services and Technology Association (ESTA) is launching a global market research program, in concert with the trade organizations APIAS, CITT, PERA, PLASA, USITT, and VPLT. The aim is to provide manufacturers around the world with accurate market information for use in business planning, product development, charting trends, obtaining financing, and valuing their
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