"The cars are the stars" is the challenge LD Howard Ungerleider meets when designing the lighting for General Motors of Canada exhibits at the Canadian International Auto Show. He is co-owner, with Brian Beggs and Doug Adams, of Production Design International (PDI), a full-service company based in Markham, Ontario, which specializes in laser, lighting, and special effects design. His work for GM pioneered the concept of integrating the feel of theme park lighting with the intensity of
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