Canadian Q1 Unveils New Business Strategy

Canada-based Q1 Production Technologies Inc., a lighting rental company formed by principals of the now-defunct Westsun, recently introduced its new banner, new image, and a new approach to its business at its open house and product showcase at its Vancouver facility. Q1 partners Brian Konechny, Phil Bernard, and Marc Raymond were on hand to introduce the company to over 500 industry representatives.

Q1 was originally established by Raymond in March 2001 in Winnipeg where he was joined by David Budzak and Jason Wagner, formerly of Westsun Winnipeg. In February 2002, Raymond and longstanding business associate Bernard became partners in Showtime Lighting Inc. in Vancouver. In August 2002, Q1 acquired all the rental inventory assets of Westsun Winnipeg and Vancouver. The rebranding of Showtime under the Q1 banner completes the reorganization of the partnership into one company with two locations.

“Q1 combines our international experience and expertise with the impressive service reputation of Showtime Lighting in Vancouver and our expanded asset inventory in our 20,000-sq.-ft. facility here in Vancouver,” says Raymond.

Showcasing its inventory at the open house, Q1 introduced its team and product line to its regional clients. Representatives from Vari-Lite, High End, Strand Lighting, Rosco, Smart Stage, and Leviton/Colortran demonstrated the new products now available through Q1. The open house also provided Q1 with the opportunity to unveil its strategic relationship with Vari-Lite Inc. Having made a commitment to feature Vari*Lites as the premiere automated luminaire of its rental fleet, Q1 demonstrated the complete line of Vari-Lite products, including the prototype of the yet-to-be released VL3000.

“We are thrilled about this exciting new venture,” says Raymond. “With the many changes occurring in our industry, we believe this opportunity offers significant potential for us to combine our assets and our experience into an international boutique shop which focuses on creating unique solutions for a wide variety of clients including large theatrical and concert producers, corporate and event clients, and regional and community groups.”