Business: Taming the Beast

ONE OF THE BEST REVENUE YEARS we ever had wasn't very profitable. We grew 40%, broke every month's revenue record, and staged the largest single event in our history. Our clients and employees were all happy, the gear was new with more on the way, and the cash was flowing. We should have been making a lot of money but we weren't. So as the dust settled we sat down and looked closely at the numbers, thinking we'd find one big problem to fix. Instead, there were all sorts of problems,

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