the business of beer

Every year, Anheuser-Busch gathers all of its national wholesalers together at a convention center where they spend three days discussing the business of beer. (The evenings are reserved for partaking of the products at the Expo set up next door — a sort of hands-on quality control.) With 5,000-6,000 attendees, it's one of the largest corporate events in the country. This year, from March 8-10, the Orange County Convention Center in Orlando hosted the convention, which featured the slogan

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