Beyond the Hype

I'm a pretty skeptical guy. It's a side effect of this job, as every day I hear about products, projects, or people who are for-sure-no-fooling-we-wouldn't-kid-you the next big thing. So, when I go to a trade show like LDI, I tend not to believe the hype surrounding each new product. They all sound fantastic, but there's really no way to tell for sure what's real and what isn't, what will matter and what won't. Only time ever tells.

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