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Lotte World and The Goddard Group Announce "Tall Tale" Ride


Lotte World’s aggressive expansion continues as this week the park announced their newest addition, a family drop ride called “Brother Moon & Sister Sun’s TALL TALE”, to be designed by Hollywood entertainment design firm the Goddard Group. Hardware for the new attraction is being provided by S&S Worldwide of Utah. The ride is slated to take its first riders in early May. 


Based upon a popular Korean fairy tale in which a brother and sister are chased into the sky by a ferocious tiger, riders will experience firsthand the story’s climactic moments as they are dangled and dropped just inches away from the tiger’s reach.

Tall Tale gives us the chance to let guests step into the world of a beloved local fairy tale, much in the same way we were able to bring the world of the friendly Korean ogres to life in our Underland project” says Taylor Jeffs, Director of Design for the Goddard Group. He adds “In an age where the whole world online, immersing guests in fully-realized fantasy worlds and stories is the one thing the theme park medium can do better than any other.”

To create the unique world of “Tall Tale”, the Goddard Group relied on the talents of longtime collaborators Christopher Smith and Phil Mendez, both formerly key designers at Walt Disney Imagineering. There, the two men helped to create some of the most beloved attractions and characters found at Disney’s theme parks. 

Sang Han, Attraction Producer for Lotte World, says of the new ride “Like our other recent attractions, Brother Moon and Sister Sun’s Tall Tale will take immersive storytelling to levels never before seen in Korea. As guests return to Lotte World for our 25th Anniversary in 2014, we know they’ll be thrilled with the incredible arsenal of new top-quality experiences we’ve created for them.”

The popular South Korean theme park has recently enjoyed some of its highest attendance since it opened in 1989, and in turn has been rolling out a number of new attractions in the last few months including the “Jumping Fish” family ride, “Do You Speak Beluga?” interactive theatre, as well as an entirely-new themed zone called “Underland”.


Lotte World is a world-class theme park located in the heart of Seoul, South Korea. Since its opening in 1989, the park has consistently ranked among the world’s top-performing theme parks, consistently drawing between 5 and 7 million visitors each year. Located in Seoul’s Jamsil district, the park is divided into two main themed areas- Lotte World Adventure (indoor theme park) and Magic Island (outdoor attraction area).

The park features a number of heavily-themed attractions including “The Adventure of Sinbad,” “Pharaoh’s Fury,” and “Atlantis Adventure,” in addition to a number of classic family rides, shows, and attractions.

In October 2012, the Lotte World and the Goddard Group announced a strategic creative partnership that would lead to the creation of new lands, attractions, shows, restaurants, and stores. To date, this partnership has resulted in the opening of three new projects, including the Jumping Fish family ride, Do You Speak Beluga? interactive theatre, and Underland themed zone.

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Currently celebrating its 10th Anniversary, the Goddard Group, launched by Gary Goddard in 2002 in Los Angeles, has grown to become one of the most successful independent entertainment design firms working in the industry today, having designed and opened over two-dozen currently-operating attractions and destinations all over the globe for a variety of clients, including Universal Studios, Six Flags, Lotte, Galaxy, and Melco-Crown.

If you’ve ever been to New York’s Times Square, Las Vegas, Tokyo, Sydney, Cape Town, Jakarta, Hollywood, Shanghai or the Philippines, chances are you’ve personally experienced one of the themed entertainment attractions, hotels, resorts, aquariums, retail outlets or visitor centers designed and produced by Gary Goddard and The Goddard Group.

While best known for theme parks and attractions, Goddard and his company also specialize in a broad range of mediums, having also designed resorts, casinos, museums, and retail malls, as well as having produced Broadway shows and creating outstanding 3D/ 4D attractions.

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