One Giant Leap by Favorite Color, photo by Kirk Van Zandbergan
“This was definitely our biggest year yet,” says Tice Lerner, co-founder and producer of LUMA, “and demographically speaking, too. LUMA started out as a regional event. It's now the largest projection mapping festival in the country. In addition to national attendees, we have noticed many who flew internationally to see this event, which is exciting.”
The Awakening by Light Harvest; photo by Mark Doyle
Cooperative Gallery’s Mural Mapping, photo by Drew Lewis
“Projection mapping is at the heart of LUMA, which is why we selected a technology partner that could provide reliable products and unmatched support, enabling us to magnify the different forms of creativity and artistic expression without worrying about downtime,” explains Joshua Bernard, co-founder and operations director for LUMA. “With Panasonic’s projection technology, we are able to take our passion for evolving the art of storytelling to new levels, which has helped us attract some of the top creative minds from across the globe for the fifth consecutive year.”
Working with Panasonic’s team and products transformed the workflow for LUMA. “This is the first year that we were ready on the day of with time to spare,” states Lerner. “Working with the Panasonic technology, we found it to be better optics, brighter, clearer, and better color consistency between the projectors. They just work better. The Panasonic engineers on site with us knew their hardware inside and out, and any problems we had, we were able to tackle them immediately. I would say our workflow was cleaner and more consistent than we've ever had before.”
The Challenge by Freckled Sky, photo by LUMA
When working with their tech partners and artists, LUMA production crew always strive to take it to the next level. “How do we go beyond the fireworks for tourism and turn the downtown city into an actual art gallery? How do we go into fine art? How do we push narrative and storytelling with this medium? That really goes to the core of what we are about and how we take it to the next level and how we tell brand new narratives using something really cutting-edge,” says Lerner. The result this year featured eight state-of-the-art projection mapping triumphs.
The Awakening by Light Harvest; photo by Drew Lewis
Audiovisual and projection mapping studio Light Harvest often explores the combination of dance performance and architectural projection, and The Awakening was no exception. The studio worked with professional dancers and choreographers to build the beautifully choreographed piece where the digital versions of the dancers interacted with the architecture. “We fortunately were able to bring in one of the choreographers and a couple of the dancers this year,” recalls Lerner. “There was one moment where the piece was just starting, and the choreographer and two of her dancers walked out in front of the crowd and started mimicking the animation. Everyone started pulling out their phones. They were watching a live example of what went into the intense, background work of building this massively choreographed piece, which was really cool to see.” The Awakening used three edge-blended PT-RZ31KUs projectors.
The Challenge by Freckled Sky, photo by LUMA
Meanwhile, live performers were directly integrated into Freckled Sky’s projection mapping piece, The Challenge. “In an arena format, we built a whole stage with a holographic scrim,” explains Lerner. “A hydraulic lift from PRG was synced to the timecode of the animation. This was the first time that this piece was shown to a live audience. Before that, it's only been seen at private events, so we were its first live festival.” Two PT-RZ21KUs projected the animations onto the scrim.
Pandora’s Box by Maxin10sity, photo by Mark Doyle
For Pandora’s Box, ten Panasonic PT-RZ21KU projectors with ET-D75LE20 1.7-2.4 lenses, all edge-blended, displayed the nightmares and evils trapped inside the five-story building on Collier Street, as well as appearances from Medusa and Pandora.
Sviatovid by BARTKRESA Studio, photo by Mark Doyle
Housed within the sanctuary of Binghamton United Presbyterian Church, Sviatovid, one of the highlights of the festival, featured four PT-RQ21KU projectors for its 360° 3D projection. Nearly 15,000 attendees observed the interactive animations on the 15' faceted totem.
One Giant Leap by Favorite Color, photo by Mark Doyle
Four PT-RZ21KU projectors were double-stacked and edge-blended for One Giant Leap, which converted a century-old bank into an intergalactic space transport. Three PT-RZ21KU projectors helped DATANOVA illustrate a virtual explosion of data gleaned from New York State star charts. Mural Mapping’s virtual animations from a collection of artists required two double-stacked PT-RZ21KU projectors with ET-D75LE6 lenses to map one of downtown Binghamton’s iconic buildings. And finally, three Binghamton University students recreated a selection of old school video games mapped to Downtown Binghamton architecture, using two PT-RZ21KU projectors with ET-D75LE10 lenses.
DATANOVA by Ouchhh and Grandson Creative, photo by Mark Doyle
DATANOVA by Ouchhh and Grandson Creative, photo by Kirk Van Zandbergan
“Working with partners like Panasonic, that's always on the cutting-edge, as well as having experienced engineers allows LUMA to create an artist and tech playground,” concludes Lerner. “We give them as much freedom as we possibly can to generate a vision that they've never been able to do before and share the story in their head that would otherwise be difficult to execute anywhere else. We want to tell that story.”