ID3 Group built the 25,000 sq ft. exhibit, as part of the bid process with Adventureland, LLC, the production company. “We were chosen over 10 of the top exhibition fabricators nationally. Once we were chosen, we had six months for the fabrication,” says Dave Walens, CEO of ID3 Group. The fabrication entailed a team of 100 specialized artists working 50,000 hours in a 150,000-square-foot, state-of-the-art facility in Atlanta, Georgia to meet that six-month deadline.
“This facility is unique in the industry because we offer a wide range of capabilities all under one room, from carpentry, metal, paint, and 3D studio capabilities to environmental graphics and more. Then everything was shipped to Chicago, where we installed it,” explains Walens.
Each of the rooms is a 360° immersive, interactive environment that allows visitors to experience different parts of Alexander Hamilton's life in a truly unique way. “Visitors are immersed in each room with a full environment that does not have a single fixed position,” adds Walens. “Visitors can roam the rooms, interact with all the artifacts, and listen to the conversations of the guests at Schuyler Mansion. They are part of the scene, more than just a visitor watching a screen.”
Walens points out that the exhibition was built knowing that it would travel and be installed in different venues. “We kept that consideration in mind throughout. It will take 80 trucks to transport everything to the next city, where it will be installed and ready to wow a new crowd of fans,” he says.
Timothy Hiatt, Getty Images
“The first 360° element is the hurricane that destroyed St Croix. As you walk the circular dock structure, there is debris flying overhead and a mass swirling in the center of the room,” notes Walens. “As you look closer, you will identify many structures and all of Hamilton's belongings moving throughout the space. It was this natural disaster that brought Hamilton to New York City.”
The second 360° element is the Election of 1800, the round room with the pillars of the states in the center. The room is surrounded by glowing silhouettes of individuals not allowed to vote; the election is a tie and the delegates' votes constantly float and spin in an oversized glass jar.
“The project was supported by our team comprising of Elan Buchen as project manager, Lydia Futral as creative project manager, Rick Clark as chief creative officer, and Matt Kelly as chief operating officer. We worked closely with David Korins to bring his creative design to life. That included several trips he made to our Atlanta facility during the fabrication process,” notes Walens.
Timothy Hiatt, Getty Images
Some of the scenic elements were 3D printed, such as the small buildings in the New York scene. “As you exit the hurricane area, you are on a long gangplank with mooring lines to the side and cargo pulleys overhead, and you have arrived in New York,” says Walens, who points out that the centerpiece of New York is a giant map with blocks of wood representing city blocks. “The artist-created map highlights the 3D printed hero buildings where significant moments happened, moments that lead Hamilton and the country to the War of Independence.” All the other elements in the exhibition were created with CNC (computer numerical control) or hand-sculpted.
Design Electronics, with Khalil Williams as the General Manager, was the AV provider, including the projection for the scroll in the intro gallery, which ID3 built. “This is a 45'-long, hand-carved, three-dimensional parchment scroll with an introductory video projected onto it. The video features Lin-Manuel Miranda and Phillipa Soo welcoming visitors and explaining the exhibition,” says Walens.
“The biggest challenge was the size of the project and the level of detail required, but our talented team worked extremely hard to make it happen. David Korins and Lin-Manuel Miranda created an incredibly detailed world within this exhibition,” adds Walens. “Our talented team of craftspeople used our proprietary 3Dimensioneering® process to bring this complicated design to life in the style and quality level the designer intended at the required budget. 3Dimensioneering combines art, engineering and fabrication, and that is what made this project effective.”