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The Experiential: Design Takes Flight

Experiential is often where we find the new technologies and the new ideas. This is in part, due to brand desires to set themselves apart in connecting their consumers to new impressions that connect them to the brand. It's also the sector of entertainment where budgets allow for aggressive use of new tech. The thing that always strikes me as odd is the inverse relationship in experiential between “Failure is not an option” and “Let's do something nobody has ever seen

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TAGS: Theatre
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