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tupac martir immersive art with Notch software Tupac Martir

Beyond the Road with Holographic Dancers

Beyond the Road, a fully immersive and multi-sensory exhibition developed by creative producer Colin Nightingale and creative director and sound designer Stephen Dobbie of Punchdrunk, is merging visual arts, music, and film from June 12 to July 24 at the Saatchi Gallery in London. 

The exhibition deconstructs an exclusive soundtrack by James Lavelle (Unkle) via contributions from artists, filmmakers, and photographers, all of whom have been involved in Lavelle's soundtracks, music videos, or album artwork for The Road: Part I and The Road: Part II/ Lost Highway. Among the participating artists is visual designer and multimedia artist Tupac Martir of Satore Studio and Satore Tech. "Music is the driving force of the exhibition and of the piece," says Martir, "so it is very important for us to allow the music to create the environment.”

Martir's piece, "Eriya" or "to feel" in the indigenous Mexican language of Huichol, features holographic dancers that move around the viewer. The interactive installation is fulfilled with Notch software and HYPERVSN 3D Holographic Displays.

“All VFX have been created using Notch," he explains, "and so we are able to respond to the movement and especially to how the 3D depth is achieved on the HYPERVSN Wall. We needed to create a piece that feels ephemeral, but that at the same time allows you to feel as if the dancer is there with you.”

"Tupac is a veteran in this game and knows how to use Notch to build visual and interactive experiences that transport the visitors to another time and place," says Notch founder Matt Swoboda. "The real-time nature of Notch makes it possible to create interactivity in such a natural way."

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