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Live Design and Philips present:

Sponsored by: A.C.T Lighting

Watch it on demand now!

Watch now for an in-depth discussion about one of the most challenging 12-minute productions of the year—the Super Bowl Halftime Show, this year featuring Lady Gaga—with legendary co-production designers Bruce Rodgers and LeRoy Bennett. Rodgers has designed the show for more than a decade, and Bennett has consulted for several of the artists performing in past years. This year, they take a co-design approach and will share aspects of the production and lighting design from inception to completion.

During this webcast Bruce Rodgers and LeRoy Bennett discuss:

  • Inspiration for the design, down to the technical details of realizing the production.
  • Collaboration and meeting the artist’s and client’s demands.
  • Challenges and solutions for a crew of hundreds setting up a 12-minute show.
  • How the design addresses both aesthetic and technical concerns and solutions.
  • Set, lighting, and video integration.

Register below to watch now!


Bruce Rodgers, founder and president of Tribe, Inc., and 27-year veteran of the entertainment design industry is highly recognized and respected for his talents as a production designer, art director, concept designer and creative consultant. Rodgers’ design influence has defined the visual language of popular entertainment. Rodgers and the Tribe, Inc. team are credited with design innovation for music tours, concerts, variety and music talent shows, television, advertising, corporate/industry trade shows, exhibits, national political conventions, and events. His designs include Super Bowl Halftime Show In the past year alone, he has designed the Democratic National Convention, Garth Brooks at Yankee Stadium, Rock and Roll Hall of Fame Induction Ceremony, iTunes Festival, and of course, the Super Bowl Halftime Show. He is currently working on tour designs for Chris Stapleton and Dierks Bentley, as well as Cirque du Soleil’s upcoming production, Volta. Click here to see his full bio, awards, and nominations.

LeRoy Bennett entered the industry through working with Prince back in the 80’s and highlights the opening night of Purple Rain as an unforgettable memory. Since then, Roy has grown to be one of the most iconic production, stage and lighting designers in the world through utilizing his limitless imagination and inexhaustible commitment to deliver unforgettable stage moments for live concert tours and special events for film & television. Roy continues to push creative and physical limits of stage technology through his work with major musical icons such as Paul McCartney, Lady Gaga, Beyoncé, Nine Inch Nails, Deadmau5, The Weeknd, Bruno Mars and Keith Urban. He constantly strives to create an emotional experience for all the audience that is abstract but moving to those experiencing it.