Since 2015, LUMA Projection Arts Festival (LUMA) has given visual artists the freedom to transform historic architecture into immersive visual experiences unlike any other. By utilizing Panasonic’s 4K laser projectors, lenses and projection mapping technologies, artists can transform their visual imaginations into works of colorful and immersive art installations bringing together the entire city of Binghamton NY. The transformation of the urban landscape of downtown Binghamton, into a visual story telling journey took place from Friday, September 10 – Saturday, September 11, 2021.
As a LUMA strategic partner, Panasonic’s PT-RQ22KU, PT-RZ21KU and PT-RZ31KU 3-Chip DLP® SOLID SHINE laser projectors, along with a wide range of Panasonic lenses, were used across a variety of festival locations to bring artists’ visions to life. All the laser projectors streamline the set-up and execution of each installation, while offering high reliability ensuring the visuals are clear, crisp and vibrant throughout the entire event.
“Panasonic technology and engineering support has given LUMA the ability to focus on our primary vision --- telling stories from cutting edge artists,” said Tice Lerner, LUMA Co-Founder. “Having the best image quality at our fingertips with a team of engineers that know their tech inside and out is game changing.”
A Journey Through the Visual Installations
Panasonic enables LUMA to transform the historic architecture of downtown Binghamton, NY into a digital fine art visual display with large 3D projection mapping technology as the artistic medium. Panasonic’s high-brightness, high-performance and reliable technology provides easy-to-use, pre-programmable and sustainable capabilities perfect for the event, allowing the artists to simplify the projection mapping process by covering the entire building with perfectly blended visuals.
“We noticed an immediate difference in quality when using a Panasonic laser projector for the first time,” said Joshua Bernard, Co-Founder and Operations Director for LUMA. “There was something almost surreal about the vibrancy and contrast compared to what we were used. Panasonic’s technology is core to delivering the level of illusion and excitement that LUMA creates for guests.”
Here is just one of the exciting immersive outdoor gallery installations thanks to Panasonic’s 4K projection technology.
In the depths of darkness, a single flickering light transforms the world around visitors. Light Harvest utilizes ten PT-RZ21KU 3-Chip DLP® SOLID SHINE projectors (WUXGA resolution) with ten ET-D75LE20 lenses to create Firefly, a visual scenery taking viewers on a journey of illuminated curiosity. The light of the firefly exposes the energy that is hiding behind every crevice and corner of the structure it is projected onto.
“Panasonic's high lumen laser projection technology has actually made us rethink how we approach color and brightness in our traditional video mapping workflow,” stated Ryan Uzilevsky of Light Harvest Studio. “For the first time since doing this type of work, I have needed to dial back the settings in my digital file. The projectors are so powerful on-site, even on variable and textured surfaces of these old buildings.”
Learn more about Panasonic projectors.
See more visually stunning art installations brought to life with Panasonic projection technologies at this year’s LUMA installations.