Flying high on an automated platform built by TAIT, Rihanna wowed in a red- and white-themed Apple Music Super Bowl LVII Halftime show. Breaking away from recent shows featuring playgrounds, props, and buildings, the artist, with a little help from Willo Perron and Tribe, Inc's Bruce Rodgers, refocused the event on music and performance. The "elevated" (pun intended) show featured a series of platforms for the red-robed star and a throng of white-clad dancers to rise above a bright red stage, built by All Access Staging & Production, which ran the length of State Farm Stadium in Glendale, Arizona.
In an interview with Wired, Rodgers outlines another benefit of suspending Rihanna in mid air: It keeps her off the grass!
Bruce Rodgers shared four design sketches with Live Design, and the full credit list for the production.
Produced by ROCNATION, Diversified Production Services and Jesse Collins Entertainment
Full Crew List
- Design Concept by Willo Perron and Rihanna
- Creative Direction and Production Design: Bruce Rodgers
- Art Direction: Shelley Rodgers, Lindsey Breslauer, Maria Garcia and Lily Rodgers.
- Art Department: Regan Eastland
- Lighting Design: Al Gurdon
- Lighting Directors: Ben Green and Harry Forster.
- Lighting Director/Programmers: Eric Marchwinski and Mark Humphrey
- Gaffer: Alen Sisul
- Choregrapher: Parris Goebel
- Assistant Choreagraphers: Natalie Bebko and Gab Robert
- Field Creative Producer: KP Terry
- Staging Supervisors: Cap Spence, Tony Hauser, Douglas Cook
- Field Team Managers: Bryan Ransom and Holly Silber
- FTM Coordinator: Roma Ramchandani
- Music Directors: Adam Blackstone and Omar Edwards
- Stage Manager: Gary Natoli
- Rihanna Tour Manager: Jason Milner
- Rihanna Production Manager: Joseph Lloyd
- Rihanna Lighting Consultant: Jesse Blevins
- Producer/Director: Hamish Hamilton
- Executive Producer/Director: Shawn Carter
- Executive Producer/Co-Director: Desiree Perez
- Associate Director: Cameron Whitelaw
- Executive Producers: Jesse Collins, Jay Brown, Roger Goodelll
- Co-Executive Producer: Dionne Harmon
- Event Producer: Dave Meyers
- ROCNATION: Jana Fleishman
- Supervising Producer: Aaron Cooke
- Talent Producer: Raphael Burne
- Operations Director: Carly Vaknin
- Coordinating Producer: Laura Paganucci
- Site Director: Darian Reynolds
- Production Manager: Erin Harding
- ASL Producer: Brian Cavallaro
- Production Managers and Coordinators Offsite: Michael Ferrante and Marvin Hickman
- Production Supervisors: Sophia Bonhomme and Jenn Stanley Kashole
- Production Coordinator: Elizabeth Jones
- Finance Director: Chris Covin
- Pregame Producers: Cheryl Alper and Brittany Brazil
- Line Producers: Phil Sino-Cruz and Chelsea Gonnering
- Field Staging Design and Engineering: ALL ACCESS, Erik Eastland, Tommy Rose
- Head Rigger: Carsten Weiss
- Flying Platform and Navigator Camera design and engineering: TAIT TOWERS, Aaron Siebert, Erick Fields, Paul Sapsis, Kiel Heerding
- Lighting: PRG and PIXMOB
- Audio: ATK
- NFL: Peter O'Reilly, Seth Dudowsky, Jon Barker, Eric Finklestein, Tim Tubito, Phil Bogel, Ed Mangen, George Toma
- Populous: Jennifer Hill and Todd Barnes
- Pyrotechnics: Pyrotecnico