On the sunny morning of Friday, July 13, hit pop boy band Backstreet Boys took ABC's Good Morning America crowd back to 1999 with a performance of their popular song "I Want It That Way." Accompanying the beloved band were hundreds of bubbles, bumping along through Central Park, from the SummerStage all the way to Rumsay Playfield. “Creating massive bubble effects in Central Park is a dream come true for our newest special effects venture,” says Bubbleworks founder Adam Williams. “What better way than to kick it off than with Backstreet Boys on GMA?” Their unique bubbles are clean and Earth friendly, making Bubbleworks the ideal choice for a live TV broadcast from Central Park and approved for use by NYC Parks.