PixMob Brings LED Technology To The Super Bowl XLVIII Halftime Show

Wired Magzine was on to something clever when they reported about how PixMob gave out 80,000 hats embedded with infrared technology and LEDs. Why? To turn the entire audience at the Super Bowl XLVIII at MetLife Stadium into a giant video screen during the Halftime show featuring the very talented Bruno Mars with a guest shot by the Red Hot Chili Peppers. Clever? Yes... 

“It takes a lot of technology,” Vincent Leclerc, head of creations at PixMob, told Liz Stinson of Wired. The Montreal-based technology company has also produced immersive light shows for festivals and bands like Arcade Fire, Black Keys and Maroon 5. 

And as noted in the Montreal Gazette about this technology at the Super Bowl: It’s what PixMob envisions as the next level of immersive entertainment technology, which on Sunday meant turning a stadium full of painted football fans into enlightened, as it were, human pixels as part of a larger, panoramic picture.

Go behind the scenes with PixMob:

Super Bowl Halftime Show Video:

Read the full Wired article here: How 80,000 People Became A Human Video Screen At The Super Bowl

Read the full Montreal Gazette article here: Montreal firm PixMob Turns Super Bowl Crowd Into Human Pixels

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Dunn was previously based in South Africa and has worked on high-profile events including the 2010 FIFA World Cup Closing Ceremony and SEA Games.

Abbott brings a lighting design background and a degree in Theatre Design & Technology from UW-Stevens Point to her role.

Mark Stanley and Clifton Taylor chat with the inaugural faculty for the new Studio School of Design, with an overview of their summer 2021 courses.