Lightswitch 2003 YTD

Design alliance Lightswitch kicked off 2003 with a bevy of projects and led the way into spring with an equally busy schedule. A few of those projects are highlighted below.

Lightswitch designed lighting and multimedia for the Chrysler and Jeep exhibits for the entire auto show season, which kicked off in Detroit in early January and just wrapped in late April in New York. There were stops along the way in Chicago, Dallas, Cleveland and Atlanta. The work included the press events for both companies in Detroit, Chicago and New York. Dodge came to them after the Detroit show – and they lit the Dodge exhibit and press events for the rest of the season.

Jeep Mountain at the Detroit Auto Show

The Jeep exhibit in Detroit provided an interesting design challenge in lighting the “Jeep Mountain”, a 135’ long x 24’ tall topographical mountain made of fiberglass and loaded with - Jeeps! The solution was a veritable ton of Boca Flasher LEDs and Martin MAC 2000s with custom gobos to light the “mountain,” while the “sky” received a graphic treatment combining video with 7kW rotating PIGI large format projectors.

Who needs models?

The company also designed the lighting for Audi’s auto show season, which included the Los Angeles, Chicago, Toronto and New York exhibits, as well as Saab at the New York auto show.

Chrysler produced a “Branded Showroom” at SEMA (Specialty Equipment Market Association) and NADA (The National Automotive Dealers Association), with lighting by Lightswitch. This was an exhibit floor version of a new prototypical showroom for Jeep, Chrysler, Dodge, and Dodge trucks.

For the 10th year – and since its inception – Lightswitch provided the lighting design and execution for the NBA All Star Jam in Atlanta, helping to turn the convention center into a “basketball theme park.”

For the third consecutive year, they designed the lighting and provided installation management for the Anheuser Busch Global Expo in March. This event, which encompassed the entire Dallas Convention Center, used over 2,500 luminaires and 8,000 feet of lighting truss.

The 50-acre Mida Mansion in West Palm Beach was the site of the Axe House Party in early March. Axe, a men’s deodorant company – well know in Europe and South America – kicked off its siege of North America with this live event, by Don Mischer Productions and GMR, which was taped for TNN. This was a combination reality show, concert, and house party. 50 winners of a web contest were flown to this mansion and entertained by 250 scantily clad, beautiful models and live performances by Nelly and Andrew W.K. – to name just two – while Jamie Kennedy acted as unofficial host.

The party was originally scheduled for the Versace Mansion. The venue substitution was made only three days before the load-in was to start. The Lightswitch team quickly surveyed the new location, designed the lighting and pulled together the equipment lists for three full concert stages, the exterior of the house, 20 acres of exterior tree lighting and five interior locations.

Lightswitch also provided the lighting design for pharmaceutical sales meetings for TAP, Takeda, and Abbott, all of which were produced by Jack Morton Worldwide.

For more Lightswitch news and information, check out the website

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