Lange Wheeler Design Group Changes Name


Lange Wheeler Design Group LLC has announced that its name will change to Swath Design LLC. This reflects the company’s mission to challenge clients to utilize design strategically with new perspective, high energy, and enthusiasm. In addition, the change supports Swath Design’s goal to "move our client’s audience physically, emotionally, and intellectually."

Swath Design, based in Cincinnati, OH, is a professional design firm founded by Greg Lange in 1991. Its design services include corporate identity, environmental graphics, signage, wayfinding systems, web, interactive media, and print communication, exhibit, branded environments, and themed attractions.

The company has developed expertise in a variety of markets including health care, information technology, retail, entertainment, theater, theme park, university, and public works. Swath Design’s success in moving people is illustrated through its design of environments and attractions for theme parks, comprehensive corporate identity programs, and wayfinding systems for hospitals and university campuses.

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