Bruce Rodgers Joins Projection Master Classes at LDI2008

Award-winning designer Bruce Rodgers of Tribe Inc.*has joined the faculty for the cutting-edge Live Design Projection Master Classes to be held in conjunction with LDI2008, October 21-23, 2008 in Las Vegas. Rodgers will present a case study of two of his recent design projects: Rascal Flatts’ visually compelling Me and My Gang tour; and the energy-charged Democratic National Convention in August, where video played a starring role at the Pepsi Center in Denver.

Rodgers designed the Rascal Flatts’ set in conjunction with IMAG Video. “I did last year’s set for Rascal Flatts,” says Rodgers, “but this year, we wanted to introduce something new—something with a completely odd aspect ratio for an LED wall. We presented three options to the band, all based around LED video imagery. And in the end, they went with the most daring of the three ideas. The decision to use Barco tiles was based on direct product comparisons, and the OLITE and DLITE tiles were the clear choice. They’re crispy, perfect, and beautiful.”

“We are extremely excited to add Bruce to the Projection Master Classes,” says LDI conference director Ellen Lampert-Gréaux. “There have been some changes in the Master Classes schedule due to conflicting schedules by designers, which means we were able to add Bruce to the mix. He is a wonderful speaker as well as one of the most talented designers on the planet.”

Sponsors for the Projection Master Classes at LDI include Platinum sponsors Barco and Scharff Weisberg, plus corporate sponsors coolux international, Element Labs, PRG, and TMB/Green Hippo.

Complete details about the Projection Master Classes at LDI2008 as well as LDI’s complete professional training program and online registration are all on the LDI2008 website.

And beginning this year, brought to you in a fully online version by the editors of Live Design, is The LDI Show Daily—featuring show news on a daily basis.

*Tribe, Inc. was founded by Bruce Rodgers in 1996 as a full service design company dedicated to the exploration of new innovations in entertainment design. Tribe’s core group of young, multidimensional talent allows it the diversity necessary to create wholly unique and highly specialized projects. With a client list including such familiar names as Madonna, AT&T, Jennifer Lopez, Microsoft, General Motors, Ricky Martin, Lucent Technologies, MTV, Warner Bros., Coca-Cola, American Express, Disney, ABC, CBS, Universal Studios, 20th Century Fox and the National Football League, as well as new and emerging technology and entertainment clients such as Oxygen Media, Tribe is looking forward to continuing its tradition of bringing the cutting edge to the mainstream.