Rich Dale Joins Morpheus Lights As Eastern Regional Sales Manager

Morpheus Lights, the exclusive U.S distributor of Ayrton LED luminaires, is pleased to announce the appointment of Rich Dale as Eastern Regional Sales Manager. In his new role, Dale will be responsible sales and promotion of the Ayrton Product line in the Eastern United States.

A twenty-three year industry veteran, Dale brings a well-balanced entertainment industry background to the new role, with experience in lighting design, direction and programming, as well as manufacturer representation and industry sales and marketing.

Morpheus’ National Sales Manager Keith Bennett says, “We are thrilled to have Rich join our team. We look forward to implementing Rich’s experience, enthusiasm, and industry networking ability to promote Ayrton brand awareness.”

“I am delighted to be joining the Morpheus Lights team”, says Rich, “Morpheus is a respected company comprised of seasoned professionals. I look forward to combining our mutual talents and experience to create new business opportunities in the entertainment market, and to continue to build on the tremendous success of Ayrton in the United States.”

Rich attended the University of Maryland University College studying Business Management, and later earned an Associate of Science degree in Music and Video Business at the Art Institute of Fort Lauderdale. In 1993, Rich joined the team at Walt Disney World, as a tech, production coordinator, lighting director, and lighting designer. Rich later served as a design representative at Apollo Design Technology, and as a Technical Sales Manager and Regional Sales Manager at Altman Lighting Inc based in New York.

Rich can be reached via email at or by mobile at 702-490-7550.

Morpheus Lights is a full-service lighting production company, equipment rental source, and manufacturer of innovative products for the professional market.  Morpheus Lights is the exclusive US Distributor for AYRTON LED lighting products.  Morpheus Lights has sales representation in Las Vegas, Nevada serving the US market and New York, NY serving European and International markets.  Further information on products, services and contacts can be found at:

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