Production Resource Group LLC (PRG), the world’s leading provider of entertainment and event technology solutions, is pleased to announce that Jennifer Loef Forlano has joined the organization in the newly created role of Marketing Director, Entertainment. In her role, Forlano will lead PRG’s marketing and communications efforts for the TV, film, broadcast and music markets.
Forlano joins PRG from NBCUniveral where she spent 15 years in various marketing roles. For the last four years, she was Director, Franchise and Marketing, Universal Brand Development. In that role, Forlano led development of global franchise plans and marketing initiatives for priority film, TV and subscription video on demand brands including Fast & Furious, America Ninja Warrior and DreamWorks TV Spirit Riding Free, overseeing strategy and creative development for 360° campaigns to amplify content and brand extensions across traditional, digital, and experiential product categories. She also managed creative expression, brand strategy, and consumer and retail marketing activations to engage audiences and drive sales. Prior to that, Forlano served as Manager, Marketing Strategy, NBC Entertainment where she developed brand campaigns for NBC network primetime scripted and reality shows, including The Voice and Chicago Fire. She also executed marketing and communication strategies including multicultural, cross-company, digital, grassroots promotions, and event campaigns.
In her role, Jennifer reports to Jens Zimmerman, Global Sales Officer, who said, “We are delighted to have an accomplished marketing talent like Jennifer on our entertainment team. Her experience in TV and film marketing will be instrumental to PRG as we deepen our expertise in providing production technology for designers, technicians and artists across entertainment sectors to ensure their vision brought to life.”
Forlano earned a Bachelor of Arts in Psychology from UCLA and a Master of Business Administration from Woodbury University.