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New, mobile-optimized website for Luci Creative.

Luci Creative Launches New Website Showcasing New Talents, Projects and Partnerships

The team at full-service masterplanning and exhibit design firm Luci Creative is very proud to announce the launch of its brand new, mobile-optimized website, now online at

CHICAGO and BOSTON – (Feb. 6, 2018) – The team at full-service masterplanning and exhibit design firm Luci Creative is very proud to announce the launch of its brand new, mobile-optimized website, now online at The announcement was made by company principal AJ Goehle, who was recently named Executive Director.

"We have so much news coming to light, so many new talents and business developments to share with the world, that we prioritized our website and redesigned it from scratch, with the future in mind," Goehle began. "After opening our Boston office last year that is being managed by Director David Whitemyer, adding amazing new talents in Chicago and winning an expanding list of exciting new project assignments, across the board, everyone at Luci now has an online showcase we all can be especially proud of."


Leading the development of the new site, along with Goehle and Whitemyer, were company Creative Director Kevin Snow, Creative Strategist Morgan Bury, and Manager of Business Development Breana Coco, to name but a few. Reflecting the company's rising acclaim for developing, designing, and implementing highly compelling exhibits and experiences for cultural institutions and brands, the site's Projects section is awe-inspiring. Visitors will see impressive evidence of Luci's experiential storytelling expertise in strategy, environmental design, graphic design, media and interactive development, and implementation. Among scores of featured works, highlights include the following.

  • Cultural Institutions: The First Division Museum; Halls of the Pacific at the Field Museum; Bulletin of the Atomic Scientists "Doomsday Clock" exhibit and U-505 Interactive Dive Trainer at Chicago's Museum of Science and Industry
  • Children's Museums: The Chicago Children's Museum's "Once Upon a Castle" exhibit; Museum of Science and Industry, Chicago "Numbers in Nature" exhibit – and the institution's popular "Mirror Maze" traveling exhibit, appearing now at Museum of Science Boston (Feb. 4 to April 25), and coming soon to Arizona Science Center (June 29 to Sept. 4) and Las Vegas Springs Preserve (Sept. 27 to Jan. 6, 2019)
  • Corporate: Microsoft's Envisioning Centers across the globe; the Pacific Gas & Electric Zero Net Energy Home permanent installation in Stockton, California; and Fisher Nuts Corporate Heritage exhibit

In these realms and beyond, Luci's project partnerships are growing by leaps and bounds. Currently, its Boston office is leading a design charge for the New Hampshire State Veterans Cemetery Heritage Learning Center, which will be unveiled this summer, and the Samuel Slater Museum in Webster, Massachusetts. In Chicago, all hands are actively engaged with innovative and high-profile permanent installations and traveling exhibits for museums – as well as massive installations for brands and cultural institutions. Examples include their design for the Counterterrorism Education Learning Lab (CELL) in Denver, Colorado, slated to open in 2019, and an exhibit partnership with Saint Louis Science Center. Another exciting experiential project is underway and is set to debut this March, at Austin's annual SXSW Conference and Festivals.

Luci also continues to win prestigious assignments for children-focused projects, including a development with General Growth Properties in partnership with Chicago Children's Museum, and exhibits at the Children's Museum of Illinois and the Hands On! Discovery Center in Tennessee.

The company's new website – designed internally – also presents Luci's core services, its team members, and the media coverage rolling in from around the world. Given the company's rising success, Goehle and her colleagues also seized the opportunity to acknowledge key contributions from Brooklyn-based brand strategy and creative agency, Tronvig Group. "Tronvig has helped us understand what our clients are looking for in a potential partner, and those insights have been invaluable in helping us maximize our new and our existing client relationships, and grow," added Goehle.

To learn more about Luci, its talents and its capabilities, please visit

About Luci Creative
Luci Creative is a full-service museum masterplanning and exhibit design firm that develops, designs, and implements compelling exhibits and experiences for cultural institutions and brands. Luci's team of experts specializes in all aspects of creative strategy, environmental design, graphic design, interactive development, and implementation. Luci believes that a successful experience must be informative, engaging and exciting. By amplifying its clients' stories and translating them into three-dimensional experiences, Luci's projects captivate, enlighten, and entertain audiences like never before. For more information, please visit

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