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DWP Live Projection Mapping For Adele Live In New York City

Over 11 million people watched Adele Live in New York City and the special averaged a 3.0 rating among adults 18-49, which is the highest rating among adults for a primetime concert special since the 2005 Eagles Farewell Tour.

“The event’s extremely short timeline and design installation made it a very challenging project — all the moving parts had to come together and look incredible in less than a day. I know that some in the industry said that it couldn’t be done, but our team of experts were well prepared to overcome this monumental challenge. It’s our people and their thoughtful preparation that made the difference,” said Danny Whetstone, president of DWP Live. “Adele’s performance gave me chills. We were grateful for the opportunity to work with NBC and support Adele’s stunning performance through the art of projection mapping.”

DWP Live used 21 Barco HDF-W30 projectors, six Barco HDX-W20 projectors, twod3 4x4pro VFC-equipped servers and one backup d3 4x4pro VFC-equipped server to map four ceiling arches, the proscenium and the stage of Radio City Music Hall. DWP Live fed all the content to the in-house LED screen upstage, and also projected onto a 90-foot-wide scrim in front of the LED for a really cool effect.

“Our media servers are equipped with the newly designed Video Format Conversion (VFC) output cards, each d3 box can output 16 HD feeds, which means that every single projector had its own video feed for this show. The VFC cards let us deliver large, multi-projector shows like this one with fewer machines and no downstream splitter devices, which reduces the cost and complexity of the set-up,” said Ben Ryle, chief technology officer of DWP Live.

A 10-time Grammy Award-winning singer, Adele performed eight songs during the one-hour television special, including four from her third studio album, 25, which she released in October 2015. The album sold 3.38 million copies in its first week of release, marking the best one-week sales since Nielsen started tracking sales in 1991.

The show was hosted by Jimmy Fallon, directed by Beth McCarthy-Miller and executive produced by Lorne Michaels. Some of Hollywood’s top stars were in attendance, including Jennifer Lawrence, Bradley Cooper, Emma Stone, Daniel Day Lewis and Jon Hamm.’’

About DWP Live:

DWP Live provides projection mapping, video projection and related technology rentals. Founded in 2007 by Danny Whetstone, a 20-year industry veteran, DWP Live is headquartered in Nashville, Tennessee and maintains an office in Los Angeles, California. DWP Live’s expert team of programmers, projectionists and technicians has helped produce shows all over the globe. Some of these events include the 2012 Beyonce’s “I Was Here” music video inside the United Nations General Assembly Hall for World Humanitarian Day and the Super Bowl halftime show featuring Madonna in that same year. In 2015, DWP Live projected for the United Nations Sustainable Development Goals launch and the World Meeting of Families with Pope Francis in Philadelphia. Learn more at