CinemaCon took place Monday, April 11 through Thursday, April 14 at Caesars Palace in Las Vegas. The event is the largest and most important gathering of movie theater owners from around the world, attracting over 5,000 industry professionals from more than 80 countries. The Belgium Beer Bar, an industry party hosted by Barco on Wednesday night, culminated with a projection mapping piece on Caesars Palace that looked brighter and sharper than ever before.
“This was the fifth year that Barco invited us to do this project, and the challenge every year is to put out something that’s going to be bigger and better than the year before,” said Danny Whetstone, founder and president of DWP Live. “Since the event’s guests are all members of the cinema business, they are extremely knowledgeable and savvy. To impress this type of audience, we need to put on something spectacular. It needs to be technically correct and larger than life.”
Fivestone Studioscreated the content for the piece. In addition to handling the sound design and visual effects, the Nashville-based production company also composed a custom track for the show’s finale.
“It took our team of six animators and designers two months to develop the content for the 10-minute show,” said Traylor Woodall, founder and executive creative director of Fivestone Studios. “Due to the large amount of character animation, we used motion capture technology to animate the Barco engineers.”
In addition to producing the projection on Caesars Palace, DWP Live also provided gear and technical oversight for all aspects of the party. To execute the event, DWP Live used:
14 Barco HDF-W26 projectors — 6 of the projectors were outfitted with Barco’s newest, exclusive short zoom lens TLD+ Ultra (0.8-1.16:1 WUXGA)
2 d3 Technologies 4x4pro media servers equipped with Video Format Conversion (VFC) output cards
12 High End Systems ShapeShifters
10 High End Systems Showguns
“The VFC cards in the d3 media servers allowed us to run the entire show from a single box with a backup machine running in tandem, as opposed to previous years, when we ran the show from four or more machines,” said Clay Tipton, DWP Live’s department head of media servers.
DWP LIVE provides projection mapping, video projection and related technology rentals. Founded in 2007 by Danny Whetstone, a 20-year industry veteran, DWP Live is headquartered in Nashville, Tennessee and maintains an office in Los Angeles, California. DWP Live’s expert team of programmers, projectionists and technicians has helped produce shows all over the globe. Some of these events include the 2012 Beyonce’s “I Was Here” music video inside the United Nations General Assembly Hall for World Humanitarian Day and the Super Bowl halftime show featuring Madonna in that same year. In 2015, DWP Live helped execute projection mapping pieces for the United Nations Sustainable Development Goals launch, the World Meeting of Families with Pope Francis in Philadelphia and Adele Live in New York City at Radio City Music Hall.
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Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
About Fivestone Studios
Fivestone Studios (www.FivestoneStudios.com) is a Nashville-based production company that uses the power of innovation and storytelling to develop immersive experiences through motion graphics, live action and interactive content.