d3 Media Servers Give Visual Impact To 59th Annual Grammy Awards

The 59th Annual GRAMMY Awards made headlines for Adele's five category wins. Behind the scenes, d3 media servers video mapped the stage's big screens.

The 59th Annual GRAMMY Awards(r) made headlines for Adele's five category wins.  Behind the scenes, d3 media servers video mapped the stage's big screens, delivering high-impact visuals that matched dynamic performances by Adele and more than 20 top artists.
The GRAMMY Awards show was hosted by James Corden from the Staples Center in Los Angeles and broadcast live on CBS.  Three d3 4x4pros with SDI VFC cards, running a beta version of r14.2 software, were used along with two 2x2plus systems: one a pure master and the other an understudy.
Christopher Polk/Getty Images for NARAS

The d3 media servers were chosen for their content management features, media mapping abilities and industry-leading realtime simulation.  Their 10G content network, native 4K outputs and native SDI outputs offered advantages over other server systems.
The stage, designed by Brian Stonestreet, had two main stage performance areas, a passerelle for award presentations and performances, and a circular "dish" performance stage out in the house.  Seven high-resolution LED walls in portrait mode spanned the two main stages with LED scenic units far left and right.  Each stage could be closed down, with big walls that came in from either side, or opened up for a full stage look.  The "close downs" themselves acted as projection surfaces throughout the show.
"As these shows get bigger and the resolution of the screens larger, we need a media server that can think about the system as a whole.  d3 does a very good job of helping us to manage and preview our LED and projection canvas on one system," explains screens producer Drew Findley, who was involved in eleven of the performances. 
Screens producer and creative consultant Raj Kapoor, who was responsible for eight performances, says that "this year we tried to treat our close downs as surfaces that would change and come alive in different ways.  In some cases, we tried to use the architecture of the set.  In other cases, we wanted to blend reality and video.
"d3 allowed us to be more flexible than we have ever been in the past.  We could really get in there and map the architecture so it looked like light was coming from actual pieces of the set.  We could also add details to the architecture."
These capabilities "allowed us to make much bigger visual statements with big surfaces that could change depending on the performance.  We could fly in big scenic pieces during the awards that became part of the architecture of the show and a giant video surface for d3 to map.  We had a new presence and new visual vocabulary for this show."
The flexibility of d3 facilitated creative changes during rehearsals, notes screens programmer Matthew Cotter. "Content changes happen right up until the last minute as artists rehearse.  With d3 the entire creative team was able to look at the lighting, media, scenic and performance elements for the first time on camera.  Content versioning and content frame replacement allowed for quick replacement of media assets."
Findley says that d3's "UV mapping for our close down projection was a great way to allow us to design content that mapped correctly regardless of projector location.  I also used content frame replacement for the first time this year and love the flexibility it provides."
Cotter says he's become "an avid user of the timeline environment" of d3; he used the system's QuickCal feature for fast projector calibration and "put the 14.2 beta release through its paces."
The compact size of the d3 media servers really streamlined equipment requirements, Cotter adds.  "d3 provided a lot of outputs in a tiny footprint.  Our show this year had 16 feeds with redundant backups; in previous applications this would have meant 10 or more rack cases of gear.  With d3, it was reduced to two or three."
Cotter also gives kudos to d3's on-site support.  "We had two d3 reps with us for all of rehearsal week helping with any questions or issues we had.  It was great!"
E-Ticket Studios, Inc. provided the d3 media servers.  For the Grammy Awards telecast John Pritchett was the technical manager and Allan Wells the screens' technical director.
About d3
d3 is the world's first fully integrated visual production system for video professionals, combining a real-time 3D stage visualizer, timeline, video playback engine and projection mapping tools into one product. d3's unique integrated workflow assists the designer at all stages of the project, from pitch through development to final delivery. For more information visit www.d3technologies.com.
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