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(L to R) Urs Friis Alstrup, Matrix Sales Manager; Thomas Christensen, Matrix CEO; Jakob Hansen, Matrix Sales Manager; Linnea Ljungmark, Ayrton International Sales

Ayrton appoints Matrix as exclusive distributor for Denmark

Ayrton is excited to announce the appointment of Matrix as its new exclusive distributor for Denmark. The appointment takes place with immediate effect.

Matrix is a young, dynamic company that has quickly established itself as one of the leading sales and distribution companies for the entertainment industry in Denmark. With a wealth of hands-on industry experience, the Matrix team brings comprehensive knowledge of the products it sells and the industry needs they address, and enjoys strong relationships with their customers and suppliers.

The company prides itself on being constantly on the lookout for new products, new business partners, new customers and new ways to do business and strives to be at the top of the market by supplying the most relevant products.

“Ayrton was the obvious choice for us, as we needed a high profile moving light brand to complete our lighting program,” says Jakob Hansen, sales manager for lighting and staging at Matrix. “The arrival of Ayrton’s new line of profiles, spots and wash fixtures was the deciding factor for us - they fit perfectly into our range of professional sound, light, stage equipment and audio-visual products.”

Matrix will focus on bringing the full Ayrton range of LED lighting products to the Danish market and the sales team are already out on the road with the new range of lighting fixtures. “The Ayrton product range is strong and we are obviously excited about our role as Ayrton distributor,” continues Hansen. “Our expectations for the brand development are high – and very interesting when we look at everything that is currently on the international moving light market.”

“We are very proud to be represented by Matrix in Denmark,” says Linnea Ljungmark, international sales for Ayrton. “The company is known for its ability to find high quality brands and present them to the market with skill and dedication. We are extremely excited to be working with them.

For more information on the full range of Ayrton lighting visit

About Ayrton:

AYRTON is specialized in developing intelligent LED light products for Entertainment and Architectural applications.

Based south of Paris, France, the AYRTON Headquarters and Research & Development centre combine and organize the highest competence in engineering, software, electronics and optics, with the aim to create highly innovative fixtures.

AYRTON fixtures are created to answer any demanding installation and criteria, and are distributed through devoted and exclusive worldwide teams. AYRTON uses reliable, flexible and avant-garde technologies linked to innovative design, to provide AYRTON customers with a wide range of pioneer lighting solutions for installation in Stages, TV Studios, Show-venues and Architectural schemes.

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