CORONA, CA – (For Immediate Release) – Antari Lighting and Effects, headquartered in Taiwan (R.O.C.), one of the world’s largest and leading manufactures of fog machines and entertainment special effects, is pleased to announce it has established U.S. Operations. The launch of U.S. Operations, based in Corona, CA, comes after several years of market analysis and is aligned with the company’s mission to offer better and faster service to their entertainment customers.
Antari’s U.S. Operations will focus on strengthening domestic entertainment growth, expanding its OEM partnerships, and enforcing Antari’s domestic patents. Also, the company plans to expand domestic business into fields beyond the Entertainment Industry, such as Fire & Rescue, Military Training, and Security Smoke.
Antari will continue an existing distribution relationship with Los Angeles based Elation Lighting, for the foreseeable future, allowing Antari’s entertainment customers to have greater access to the Antari product line. Elation will continue to deal directly with the Antari factory in Taiwan and will continue to supply and support their existing dealer network. Antari USA will offer other entertainment products that are slated to be exclusive to the U.S. such as the new line of DarkFX UV Fluorescent Paints and specialty fluids being produced in the Corona, CA facility.
Heading the U.S. office, Ray Villasenor joins the company as General Manager of Operations. Villasenor brings Antari USA over 30 years of knowledge and experience as an industry veteran. “Antari builds great products and their commitment to service and support is recognized globally throughout our industry. I’m thrilled to be a part of Antari and look forward to continuing to help expand beyond the traditional markets and help with overall company growth,” said Villasenor.