Live Design is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Analog Way’s Ascender 48 Supports Automobile Launch in Korea

When SR Tech operated the launch event for the next-generation models of the BMW 3 series, they selected Analog Way’s Ascender 48 - 4K - PL powerful multi-screen seamless switcher and videowall processor to drive the massive video canvas in BMW’s booth at the front gate of Coex Exhibition Center in Seoul.

When SR Tech operated the launch event for the next-generation models of the BMW 3 series, they selected Analog Way’s Ascender 48 - 4K - PL powerful multi-screen seamless switcher and videowall processor to drive the massive video canvas in BMW’s booth at the front gate of Coex Exhibition Center in Seoul.

The five-day show introduced the new vehicles to the press and public.  The booth featured an LED floor and a 3-columns vertical LED wall that was three stories tall. The display area also included seven 75-, 65- and 55-inch monitors.

An Ascender 48 drove the vertical LED wall’s 625 x 2083 pixel resolution and the floor panel’s 1250 x 809 pixel resolution. A second Ascender 48 covered the seven monitors.  “We needed Ascender’s large number of outputs and its layer configurations,” says Mr. Ryan Choi, CEO of SR Tech.  “I have used Analog Way products from the beginning of my career in AV staging rentals.  I am always inclined to use Analog Way products for important video shows; the equipment is better than the competition in terms of ease of use for the customer.”

AnalogWay_Supports_Automobile_Launch_Korea.jpg

“We’ve received positive feedback about the look of the launch,” concludes Choi.  “The public was impressed by the concept of the show and the quality of the presentation that they have come to expect from the automaker.”

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish