Alcorn McBride's Loren Barrows Participates As Co-Chair Of TEA's SATE

Alcorn McBride's Loren Barrows Participates As Co-Chair Of TEA's SATE

Alcorn McBride's Director of Business Development, Loren Barrows, is serving as co-chair of The Themed Entertainment Association's annual SATE conference.  A unique, professional conference on Experience Design for the international themed entertainment industry, SATE 2015 will be held September 17-18 on the Carnegie Mellon University campus, Pittsburgh PA, UA. Tickets/more info:

SATE debuted in 2007 to foster dialog in the business community about the methodology of Experience Design.  SATE stands for Storytelling + Architecture + Technology = Experience.  The two-day conference is dedicated to exploring how those elements combine to create meaningful places, experiences and events.

Alcorn McBride has been a member of The Themed Entertainment Association (TEA) for more than 20 years.  Numerous members of the Alcorn McBride staff have taken active roles within the TEA Eastern North America Division including Board positions.

Barrows is the first Alcorn McBride executive to act as co-chair of the annual SATE conference.  Her fellow co-chair is Shirley Saldamarco, President of Interactive Media Productions and a faculty member of Carnegie Mellon's Entertainment Technology Center.

"I'm honored and excited to participate alongside Shirley in SATE 2015," says Barrows.  "The theme this year is 'Experience: Change the rules, be disruptive and explode the experience.'  SATE will present new and inventive ways to extend the experience before, during and after the main event within a visitor attraction or guest experience." 

"We expect this to be one of the best SATEs ever," adds Saldamarco.  "Get ready for one amazing ride!" 

Barrows and Saldamarco's role as SATE Co-Chairs includes overseeing the content development, including recruiting and collaborating with four segment chairs, each  responsible for one of the four conference topics: Linda Smith of Smithink (for Storytelling), Anthony Van Dam of Forrec (Architecture), Paul Kent of Electrosonic (Technology) and Cory Rouse of Walt Disney Imagineering (Experience).

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry's best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company's products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit

About TEA
The Themed Entertainment Association (TEA) is the international non-profit association representing the world's leading creators, developers, designers and producers of compelling places and experiences - worldwide. Its members bring specific expertise in a variety of disciplines to a field that is constantly evolving. These entertaining and educational projects include theme parks, water parks, museums, zoos, corporate visitor centers, casinos, restaurants, branded experiences, multimedia spectaculars, retail spaces, resorts and hospitality, destination attractions and more.
TEA was founded in 1991 and now encompasses some 1,000 member companies and four primary Divisions: Eastern North America, Western North America, Europe & Middle East, and Asia Pacific. TEA has changed the global conversation about how great guest experiences are conceived and realized, and focused international attention on a vital niche of popular culture. Two of its leading contributions are the annual Thea Awards, recognized worldwide as a top industry honor, and the annual SATE conference (Storytelling, Architecture, Technology, Experience). Visit

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