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wysiwyg Does Previsualization in Style at London Fashion Week

wysiwyg Does Previsualization in Style at London Fashion Week

lfw-temperley.pngCAST of Toronto, Canada was recently in the fashion limelight during London Fashion Week (LFW), one of the highest profile fashion events in the world and one of the ‘big four' international catwalk influencers. The runways showcased the 2012 autumn and winter collections of some of the world's top designers including Stella McCartney, Vivienne Westwood and Alice Temperley (a favourite of Kate Middleton) and attracted visitors from over 25 countries including US, France, Italy, Russia, Middle East, China and UAE.

lfw-bjoern-borg.pngTo ensure the designer clothing was shown at its best, lighting was given the utmost consideration. Tupac Martir, director of Satore Studio in London lit the runways at the Temperley, Björn Borg, House of Holland and Vivienne Westwood shows, amongst several others, doing all previsualization in wysiwyg.

“We use wysiwyg for all the shows, it helps tremendously when they occur so closely together,” says Martir, “We actually run wysiwyg on a gaming machine at our studio with Alien Ware and 2 video cards with 4 gigabytes each. This machine is solely dedicated to wysiwyg and we get instantaneous results, which we display on a 42” plasma screen.”

He continues, “For the Matthew Williamson show at Royal Albert Hall and the Björn Borg launch party, the lighting was very dynamic and we needed to see how the movement would look within the walls of these venues. wysiwyg replicated this exactly in real time and we had full confidence that the designs would look the way we expected.”

lfw-westwood.png“Vivienne Westwood at Goldsmiths Hall and Temperly at the ICE were also particular favourites. We covered many levels and several rooms and the effect was very elegant. Temperley in particular had a decadent renaissance feel in both the lighting and the collection itself.”

The reaction from both the designers and elite audience was overwhelmingly positive. We look forward to seeing more in both the fashion and from Martir.

To learn more about wysiwyg, how to become a Member or renew your Membership, as well as to learn about any other CAST product, visit

CAST Software Ltd., 35 Ripley Avenue, Suite 1, Toronto, Ontario, Canada, M6S 3P2. Tel: +1 416 597 2278. Fax: +1 416 597 9594. Email: [email protected].

Photos: Courtesy of Satore Studios

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