World renowned DJ legend Bob Sinclar becomes Sennheiser's first global headphones endorser – combining music with style

bob_sinclar_endorsement.jpg Old Lyme, Conn., August 7, 2012 – With a list of hits including ‘World Hold On' and ‘Love Generation' as part of his back catalogue, Bob Sinclar can truly be described as a DJ legend. The man who brought the groove back to the dancefloor – a man who marches to the beat of his own tune, producing number ones around the world which are played on radio stations in every country and on every continent. Bob Sinclar has carved out a reputation as one of the most talented DJs on the planet and Sennheiser is proud to announce that he will be its first global endorser for the new Amperior headphones. This is a collaboration between a man and a company who are both passionate about music and style.

The Sennheiser Amperior brings DJ-club sound quality to the streets – perfect for everyday music fans wanting superior sound as they listen to their beats on the move. The Amperior mobile headphones are a must-have for users wanting to experience the professional quality enjoyed by Bob Sinclar. They combine the pureness of sound of a great performance with a high-end look and style.

For Bob Sinclar sound quality is paramount. Whether three people in a small room are listening to his hits, or a dance floor full of clubbers, the sound needs to be precise and exact, and he gets this with Sennheiser – having used their HD 25 headphones for years. For him, nothing is more important than sound quality in order to share the energy of the songs with his audience; for them to hear, enjoy and react to each beat and every word.

For Bob Sinclar, being a DJ is a way of living – and was his dream since the age of 16. He is passionate about sharing energy with the crowd, creating an environment for them to escape to and lose themselves in their enjoyment of the music.

From the States to South America, Europe, Asia and Australia, the demand for Bob Sinclar's smooth disco-tinged house sets is unwavering. His flair for blending vocals, instrumentals and rhythms into one soaring, euphoric house set rocks clubs to their very foundation wherever he touches down.

On the partnership with Sennheiser, Bob Sinclar commented, “I have worn Sennheiser headphones since I was 18, since the start of my career, because of the quality of sound. It goes straight to your ear so you can enjoy and lose yourself in the music. I want people on the streets to experience with the Amperior what I myself experience when I DJ, when I produce, when I listen to the music that I not only make, but that inspires me. Sennheiser creates a professional quality of sound for every day, and is the best in the industry.”

Sennheiser Amperior headphones are part of the lifestyle range. Their sound signature has been derived from the legendary HD 25 monitoring headphones. They bring together cutting-edge and superior sound technology with stunning materials to create headphones that people want to be seen wearing. The Amperior come in a silver or blue aluminium finish and are the perfect choice for those who don't want to choose between perfect sound and cool design. Allowing people to experience club beats wherever they are – a real design statement which means you'll stand out in the crowd and show your real appreciation for quality sound. Demonstrating their exclusivity, Sennheiser Amperior headphones are currently only available in Apple stores and Apple online stores and they are the perfect fit for the iPad, iPhone and iPod.

Peter Callan, President, Consumer Electronics at Sennheiser explained, “These headphones are essential for all music lovers who want to experience the pure joy of a great sound performance – whenever they want and wherever they go. We are extremely excited and proud to be working with Bob Sinclar, a true musical legend, who combines fashion and style with music – just like the new Amperior.”