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TEA Announces Sessions & Speakers for SATE '11 Orlando

SATE '11 Orlando logoMarking its 20th anniversary, the Themed Entertainment Association prepares to host its 5th annual SATE design conference in Orlando. SATE explores the creation of compelling guest experiences and places. Theme: The Power of Story.

ORLANDO, USA -- “The SATE ‘11 Orlando Conference on Experience Design hosted by the Themed Entertainment Association (TEA) is a relevant and worthwhile two days for anyone who is or hopes to be professionally connected to the visitor attractions business,” says TEA president Rick Rothschild of FAR Out! Creative Direction. “TEA has arrived at the 20-year mark, and the SATE conference is one of our substantive offerings for sharing and comparing ideas and methodologies across the spectra of Destination, Museum, Architectural and Themed Entertainment industries. We encourage our Experience Design colleagues to join us for SATE '11 Orlando at SeaWorld.”

Thierry Coup and Mike A. West of Universal Creative, Linda Perry-Lube of the American Museum of Natural History, David Cobb of Thinkwell Design Group, Markus Beyr of Kraftwerk Living Technologies, Roberta Perry of Edwards Technologies, Rick Sconyers of Hard Rock Hospitality, Carmen Aguilar of Rockwell Group, Michael Jung and Joe Parinella of Walt Disney Imagineering, Ryan Wyatt of the California Academy of Sciences, Al Cross of PGAV Destinations, Martin Howe of Global Immersion and Kasja Krause of Krause + Sawyer are among the confirmed speakers for SATE '11 Orlando.

Encompassing what TEA defines as the prime components of Experience Design, SATE stands for Story + Architecture + Technology = Experience. SATE '11 Orlando will be held at Ports of Call, SeaWorld Orlando. Last year's conference was completely sold out. Online registration for SATE '11 Orlando and more information are on the TEA website.

“The SATE conference connects people to knowledge and opportunity,” says SATE '11 Orlando conference chair Kile Ozier, Itinerant Creative Executive. “Our industry's best artistic and technical minds - theme park designers, museum exhibit designers, creative technologists, architects, media producers and more - will meet to address new concepts and formats for the creation of compelling story-based guest experiences. We will also explore a variety of recent outstanding projects. And in a SATE ‘first,' producers and directors from Broadway, Regional and Theme Park theatre will gather to explore Story in comparative contexts.”

SATE '11 Orlando links

Register for SATE '11 Orlando at the TEA Box Office

Session descriptions, names of speakers and conference committee members

Photo gallery of SATE '11 Orlando speakers and other participants

Follow SATE '11 Orlando on Twitter @TEA_SATE

SATE '11 Orlando sessions

“The Power of Story”

• Universal Creative: From Autobots to Decepticons, Minions and the 8th Wonder of the World

• Story and the Art of Theatre: Broadway and Off, Regional and Back, Behind the World's Iconic Berms. How is Story Respected, Protected, Projected?

• Sensations: Exploring how Sensory Design in Hospitality is Enhancing the Experience of Space

• Interpretive Storytelling: The Art of Weaving Facts into Fascination

• The Use of Technology to Create a Compelling, Personalized Experience in a Group Environment

• Digital Dome Stories

• The Architecture of Engagement

• Placemaking on the world's biggest cruise ships

About SATE (Storytelling + Architecture + Technology = Experience)

SATE is a professional design conference presented by the Themed Entertainment Association (TEA) annually since 2007. The mission of SATE is to stimulate dialog among the makers of compelling places and guest experiences, reaching across a broad range of creative disciplines and market sectors within the attractions industry. SATE provides an environment to share diverse ideas and concepts, to challenge and inspire, and to discover collaborative opportunities. A European counterpart to SATE Orlando, the first SATE Europe, was organized earlier this year in Amsterdam by the TEA Europe & Middle East Division.

SATE is organized by a volunteer committee of TEA leaders in conjunction with TEA staff. The SATE '11 Orlando committee chair is Kile Ozier, Itinerant Creative Executive and co-chair is Larry Tuch of Narrative Concepts. SATE 2011 sponsors include Electrosonic, VOA, Thorburn Associates, Falcon's Treehouse, Birket Engineering and Kile Ozier.

Follow SATE '11 Orlando on Twitter: @TEA_SATE.

About TEA

The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 7,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in more than 680 firms in 39 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conferences (Story, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Project Development Guidelines, and TEA Annual & Directory. Visit Connect with TEA on Facebook and LinkedIn.

TEA logoSource: Themed Entertainment Association

Press contacts:

Judith Rubin public relations, 314-853-5210

Kile Ozier, SATE '11 Conference Chair

Gene Jeffers, TEA Executive Director

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