Live Design Blog Archive


NILES, IL, March 15, 2011 — Brad Paisley, the Country Music Association's 2010 Entertainer of the Year, got the 2011 NASCAR® season off to a high-energy start with an outdoor performance at one of its most storied and exciting races – the Daytona® 500. Shure wired microphones and wireless microphone systems made sure that Brad's performance was heard loud and clear by the huge television audience as well as fans at the track.

“Brad's vocal mic was the Shure UR2/Beta58A® handheld wireless mic,” says Kevin Freeman, Brad's Front-of-House engineer. “Brad likes to get close to the audience, and that mic works well even in venues where he walks way out in front of the main PA speakers.”

With Brad known equally as a guitar player and singer/songwriter, crystal-clear guitar sound was also a must. Paisley played a one-of-a-kind guitar created by official NASCAR artist Sam Bass. The Fender Telecaster sported Daytona 500 graphics and was equipped with a Shure UR1 bodypack transmitter.

“We used a Shure KSM313 ribbon mic on the guitar amp,” Kevin says. “Brad likes to experiment with different mics, and the KSM313 has a nice, full-bodied sound. I don't have a secret weapon; my job is to take whatever makes the artist's performance special and make sure that it's heard.”

About Shure Incorporated

Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, Denmark, and the United States.

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