Montreal, Quebec – January 2012: It is with great pride that, from 1 January 2012, MDG joins the Robe Lighting family of partners.
MDG has assumed responsibility for Robe sales activity across Canada, promoting and supporting the full range of Robe products including its HMI, tungsten and LED motorized spots, wash and PC spotlights, the famous Digital Series and its range of Lighting Effects. All Robe Architainment products, including the LED series, also fall within MDG's new remit.
Martin Michaud, President and CEO of MDG, states, "Our team is thoroughly delighted and thrilled to start promoting Robe in our country. MDG's philosophy of delivering personalized care and dedicated service to every single customer, combined with our portfolio of professional, top-of-the-line products meant the choice of Robe was easy. We had been on the lookout for a lighting product that would complement the prestigious array we already carry in Canada and Robe fits perfectly into that role.”
Robe chose MDG as its exclusive Canadian distributor for a number of important reasons:
"Although Robe is one of largest moving light manufacturers in the world, and Canada an indispensable part of the North American market, it has been a difficult one for Robe to tackle over the last couple of years,” says General Manager/CEO of Robe Lighting, Josef Valchář. “The market has its own identity, and only a distributor who understands it well, will be able to do a good job. MDG are not only manufacturers themselves – which helps them understand the thinking of another manufacturer – but, through their commitment to quality with their own range of products, they have the right philosophy and the right connections to the right target group.
“Sometimes you have to wait until you find a perfect match, and I think we have now arrived at that point. I am very excited about this partnership and I think it will make a lot of difference."
In addition to MDG's professional credentials, Robe Sales Director, Harry von den Stemmen, notes that the intercompany relationship forms an important factor for future success.
"Ours is a well-prepared, new approach to the Canadian market and a perfect match. During the evaluation period, the companies and individuals got to know each other and established an incredibly good atmosphere of mutual understanding and common perception. Our business is a ‘people business' and good relationships are fundamental. With MDG as a distributor, Robe will enjoy a bright future in Canada and finally get the recognition and acceptance it deserves."
Further details can be found on the MDG website at www.mdgfog.com
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About MDG Our company, our passion
For over 30 years, MDG has created superior-quality fog and haze generators for entertainment, industrial and military customers. From day one, we have pursued the advancement of our technology to continue making the best generators on the market.
The result? Our products have become market leaders with a reputation for quality, reliability and innovation, and a worldwide distribution spanning numerous markets.
Our haze and fog generators are used on a majority of Broadway and West End productions and major theme park attractions. Our fog generators are also put to more intense use to train firefighters, military and industrial workers in disaster simulations.
Our most recent innovation, The One, is a revolutionary, fully digital, dual mode fog/haze atmospheric generator that has toured with the likes of Celine Dion and Kylie Minogue.
MDG - Proudly making the best fog.