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Martin MAC 350 Entour™ Awarded 2010 Confederation of Danish Industry Product Prize

Martin MAC 350 Entour™ Awarded 2010 Confederation of Danish Industry Product Prize

di-award-2010_mac-350-entour-low.jpg Prestigious accolade goes to Martin Professional's energy-efficient alternative to traditional stage lighting

Since its introduction at the Prolight + Sound exhibition last spring, interest in the energy-friendly and super bright Martin MAC 350 Entour has been great with the innovative LED profile luminaire now winning the prestigious 2010 Confederation of Danish Industry Product Prize.

Following an intensive two-year research collaboration with Denmark's Aalborg University, and with development funding from the Danish National Advanced Technology Foundation, the MAC 350 Entour has proved a pioneering and energy-efficient alternative to traditional discharge lighting.

The Danish Industry Prize, awarded once a year to honor companies which develop exceptional customer solutions, was conferred at the commercial organization's Business Summit in Copenhagen on September 29th.

“We're very proud to receive this prestigious award, but we're even more proud that we now have a unique product that matches the traditional discharge stage lighting offerings but which consumes far less energy, has a longer life and doesn't contain environmentally harmful materials, such as mercury and heavy metals,” says Christian Engsted, CEO of Martin Professional.

The MAC 350 Entour delivers 8,000 lumens of output from extremely efficient 50 W white LEDs, an output greater than many larger 250/300 watt HID fixtures.

“Even the largest LEDs couldn't produce anywhere near the brightness of a single discharge bulb. Several LEDs have to be linked together in order to achieve the same brightness, and that's what makes our MAC 350 Entour unique,” explains Engsted. No fewer than five patent applications have been submitted in connection with the new lamp based on LED technology.

“We understand all too well that we are operating in a high-energy consumption industry, so it may sound odd to be talking about ‘green' products in this context. However, there are significant environmental benefits to using the MAC 350 Entour,” Engsted states. “If we could replace the entire product group with LED products, 510,000 tons less carbon would be released into the atmosphere, a reduction equaling the carbon emissions of 160,000 cars. That's a serious reduction.”

Jens Bjerg Sørensen, CEO of Martin parent company Schouw & Co., is pleased with the accolade and sees it as recognition of Martin's ability to stay at the forefront of market developments: “Continuous innovation is an integral part of the business activities of all our companies. Without it, it wouldn't be possible to ensure the future of the company or retain our position as market leader.”

The Confederation of Danish Industry Product Prize is awarded every year at the Confederation's Business Summit. The winner is selected on the basis of the ingenuity of the product – with regard to both user-related and product-related innovation. The prize, which is a work of art, originates from the endowment Guldvarefabrikant Bernhard Hertz' Legat.

Martin Professional

Founded in 1987 and headquartered in Aarhus, Denmark, Martin Professional is a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors. Martin lighting solutions are industry standard on top tours and events, grace prestigious theatres, energize nightclubs, and decorate major television studios around the globe. Other important areas of application are indoor and outdoor architecture and commercial applications where Martin products are increasingly being used to transform spaces through dynamic light. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. The company operates the industry's most complete and capable distributor network with local partners in nearly 100 countries. For more information please visit

For more information contact your local Martin distributor or PR Coordinator Larry Beck at Martin Professional at:

Telephone: +1 719 686 0793

Fax: +45 87 40 00 10 (DK) / +1 954 858 1811 (US)

E-mail: [email protected]


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