Friday, May 18th, 2012
Yesterday morning, production glue was thrilled to participate in their tenth CW Upfront with long-time partners, Valencia Production Partners. Taking place at the New York City Center, glue was pleased to provide technical support for the action-packed event.
The show kicked off with a blowout performance by hip-hop star FLO RIDA, and followed with a presentation by The CW President, Mark Pedowitz, to announce the network's 2012-13 broadcast schedule to advertisers, affiliates and national media. Laced with The CW's leading stars from current hit series like The Vampire Diaries and Supernatural, to new dramas like Arrow and Cult, the President deemed the upcoming “transformative” season and rolled out over 50 hours of original programming, among other highlights accompanying the primetime schedule.
In support of Valencia Production Partners, glue assisted with all technical elements of the show. The set featured a mix of high- and low-resolution LED products including two large LED towers utilizing 3.75 mm LED and a curved back wall of 25 mm LED behind a scenic rear projection screen. The combination of LED products mixed with high lumen rear projection created a dynamic space that was fed custom graphics from a pixel mapped media server control system.
As always, glue had a wonderful time working with Valencia Production Partners, and wishes The CW Network another successful year!
Client: Valencia Production Partners
Role: Technical Producers
Venue: New York City Center
Date: Thursday, May 17, 2012
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Press
IMDB, “The CW Upfront Party Photos: Stephen Amell, Katie Cassidy, Ian Somerhalder, Scott Porter & More!”
The Washington Post, “Upfront Week 2012: CW moves nearly every show to different timeslot, unveils theme nights (medical Tuesday, superhero Wednesday”
Yahoo! TV, “CW Upfront Presentation: Live Blog”