Friday, June 1, 2012
This spring, production glue and Civic Entertainment Group teamed up to promote A&E's hit show, Storage Wars, the reality show featuring star auctioneers and buyers who compete over the contents of storage units that have overstayed their welcome. In conjunction with the show's third season premiere on Tuesday June 5, the experiential tour launched yesterday in Chicago and will continue on to New York City, Hollywood, and Los Angeles.
CEG brought on production glue to manage the technical aspects, installation, and implementation at each of the four sites. production glue created and managed the design and modification of two 8' by 16' portable storage units that are surrounded by flat screens featuring Storage Wars highlights. One unit features rows of lockers with different prizes inside and the other unit features a grand prize that fans can bid on; both provide an exciting activity to engage fans in the show's mystery and drama. And, when traveling between sites, each storage unit fulfills its original purpose by storing the exhibit equipment and contents.
We would like to thank CEG for inviting us to once again support their incredible team, as well as A&E and the participating cities.
Client: CEG
Role: Event Execution Partner
Dates / Venues:
May 31 – Tribune Plaza, Chicago
June 5 – Herald Square, New York City
June 12 – Hollywood and Highland, Los Angeles
June 13 – Nokia Plaza, Los Angeles
Press:
The Hollywood Reporter,“A&E Muscles Into Movie Theaters with ‘Storage Wars: SummerLockbuster' Promo”
To learn more about production glue, please visit: www.productionglue.com