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Empact Designs Produces 2010 Key Art Awards at Vibiana Church, Downtown LA; Over 1,300 Attend

Empact Designs Produces 2010 Key Art Awards at Vibiana Church, Downtown LA; Over 1,300 Attend


Studio City, CA, July 16, 2010 – Over 1,300 entertainment industry marketing executives, writers, directors, producers, editors, sound designers, musicians, composers, digital and graphic artists, and others, enjoyed the 39th annual “Key Art Awards” event, recently held at Vibiana, the site of a former Catholic Church, in Downtown Los Angeles. The event, presented by The Hollywood Reporter, one of Hollywood's entertainment trade papers, honored winning, multi-media marketing campaigns for major motion pictures and home entertainment releases. Legendary action star Sylvester Stallone was also honored that evening with its 2010 “Visionary Award.”

Newly formed Empact Designs (of Studio City, CA, with affiliate offices in Santa Ana, CA, and Ft. Lauderdale, FL), and its founder, Nancy M. Rowe, a multi-award winning experiential design strategist, who serves as its president/founder, and leader of the strategic creative team that handles each client project, produced the 39th Annual Key Art Awards. Prior to formally launching her new company, Nancy Rowe also produced 2009's 38th Annual Key Art Awards event, as a freelance event producer. In addition to The Hollywood Reporter, Empact Designs also counts among its clients IBM, AT&T and The Clio Awards, to name some. Please see for more information.


Nancy Rowe is also a 2010 nominee for a highly prestigious “National Design Award” from the Cooper-Hewitt National Design Museum at the Smithsonian Institution. She has an international reputation as a strategic visionary, conceiving and implementing truly revolutionary, multi-media “experiences” for many of the world's most successful brands.

A thinker, writer, artist, and businesswoman, Nancy Rowe is renowned for championing big ideas and bold new ways of thinking – approaches which continue to inspire her unique body of work. A native of Chicago, Nancy Rowe, following college, relocated to Los Angeles and began her professional career as an agent at ICM, one of Hollywood's preeminent talent agencies. After six years in the film packaging division of ICM, Rowe evolved her career into the production of feature films.

A decade later, Rowe left the entertainment industry, and began work with AT&T. There, she championed new marketing and branding approaches, designed to win back customers that AT&T's divestiture—as well as new competition-- had eroded. Rowe next worked on both the client side and agency side for IBM, conceiving and implementing a $ 200-million, award-winning and critically acclaimed project called “IBM Innovation Centers,” on a worldwide basis. Rowe, along with an extensive team of other creatives, won worldwide accolades for these centers, and her work was profiled in feature articles appearing in such prestigious industry publications as Architectural Record (as well as both the Canadian and Japanese equivalents of Architectural Record, Asure and Eciffo), Communication Arts, Metropolis, and I.D. Magazine, among them.

Rowe earned a global reputation for her holistic approach to branding and marketing for IBM, which she termed “Experience Architecting,” based on scientific methodologies she developed in a process she calls “Root Distillation.” This strategic thinking creates meaningful customer experiences by the seamless integration of multiple arts and sciences, including architecture, interior design, brand attributes, technology, multi-media platforms, and rich content, not to mention the “human” factor of people. Rowe introduced into the world of marketing a new set of ideas-not only about brands, advertising, promotion and design, but also about leadership, authenticity, and brand identity.

After achieving significant success in her global experiential work, she began collaborating with Santa Ana, CA-based Morris/M Groupe, along with other progressive creative agencies and thinkers, to conceive effective brand strategies for a more diverse array of clients. Ever conscious of the unique niche she has established for herself within the event marketing industry, she was next prompted her to launch her own company, Empact Designs, in 2010.

It was no surprise to see Rowe recently seek to return to her roots in the entertainment industry. Her opportunity came with the production and creative direction of the 38th Annual Key Art Awards presentation in June 2009, on behalf of her client, the legendary, 80- year old trade publication, The Hollywood Reporter. Under her new company's banner, she also produced the 2010 version.


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