Live Design Blog Archive

CBS Atlanta Completes HD Upgrade with Ross

News Release

For Immediate Release

Iroquois, ON, Canada – April 6, 2009 – CBS Atlanta selected Ross' Vision 4 QMD-X Multi-Definition Production Switcher and SoftMetal Video Server for their recent HD upgrade.

CBS Atlanta is a Meredith Corporation owned television station located in Atlanta, Georgia. Ross was chosen for Vision's feature set and SoftMetal's tight integration with the switcher. CBS Atlanta is broadcasting local HD programming daily with Ross since January, 2009.

“Vision's powerful features, ease of use, and ongoing free software and phone support were major factors in our decision to go with Ross,” said Steve Flanagan, Director of Broadcast Operations and Engineering, CBS Atlanta. “Another advantage was SoftMetal and its ability to offer on the fly flexible channel configurations and software CODECS. We are quite pleased with the performance of Vision and SoftMetal, and the overall Ross support has definitely helped us to achieve our goal to broadcast high quality newscasts in HD.”

“I've viewed first hand CBS Atlanta's local news productions and they're the most technically sound HD newscast in the market,” said David Ross, CEO, Ross Video. “Ross plays a significant role in making their newscasts visually appealing. We look forward to supporting their technical production needs.”

About Meredith Corporation

CBS Atlanta is owned and operated by Meredith Corporation. Meredith's 12 local broadcast stations offer countless opportunities to extend messaging on-air. Our local affiliates can work with other media, such as print and online, to create seamless integration at the national and local levels. Meredith's local broadcast stations' Web sites deliver a total of 35 million page views and more than 8 million unique visitors every month. The sites offer video-on-demand delivering nearly 2 million new clips a month in near-broadcast-quality video.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year and currently employs 300 incredibly talented people. Ross' award winning product line includes Vision, CrossOver and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System. News and information are available at


Ross Video Media Contact:

Sara Bell

Public Relations Coordinator

Tel: +1 613-652-3020

Fax: +1 613-652-4425

E-mail: [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.