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‘Brighter, Better' MAC III Profileâ„¢ for Beyoncé “I am…” Tour

‘Brighter, Better' MAC III Profileâ„¢ for Beyoncé “I am…” Tour

beyonce-132-low.jpgLighting designer for Beyonce's “I am…” Tour is Justin Collie, partner of Artfag LLC, while Pat Brannon is on tour as lighting director. Artfag do more than just the lighting design; they are the 'Performance Environment Designer' incorporating set, lighting and video element design for the tour.

Beginning with her first ever solo tour in 2003, Artfag has been commissioned the performance environment design for every touring outing of Beyonce's career including many TV and award show performances.

Collie decided to use the MAC III Profile on the tour because, he said, they were new, brighter and better.

“Due to the huge video screen, we needed to move the lighting elements into useful positions when required so we have most of the MAC IIIs on 'pods' that can track, raise/lower and rotate within the three-dimensional area over the stage,” explained Collie when asked where the MAC IIIs were positioned onstage. “The MAC IIIs are nice and bright, the zoom range is good and the rotating effect wheel is a nice gag.”

Pat Brannon, the man on the road with the twenty-four MAC IIIs is equally impressed by the fixtures.

"I love the optics of the MAC III,” he said. “It has the same features of the MAC 2000 with much improved optics and brightness - in fact, I love their brightness. Of course, the added animation wheel is awesome. I really like the speed at which the fixture will go from zoom to tight beam.”

Each of the six pods holds two MAC IIIs, three either side of the downstage truss and three either side on the floor.

“However the show is all about video and we have to watch the intensity of the lighting fixtures so as not to blow out the huge LED screen at the back. So really, as far as lighting fixtures go, it's not really that a big of a system. The idea is to use the pods for different looks,” Brannon commented.

Sixteen Martin LC Seriesâ„¢ LED panels form the surface of the B stage while twenty Atomic 3000â„¢ strobes with Atomic Colorsâ„¢ scrollers add flash to the show.

Martin Professional

Founded in 1986 and headquartered in Aarhus, Denmark, Martin Professional is a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors. Martin lighting solutions are industry standard on top tours and events, grace prestigious theatres, energize nightclubs, and decorate major television studios around the globe. Other important areas of application are indoor and outdoor architecture and commercial applications where Martin products are increasingly being used to transform spaces through dynamic light. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. The company operates the industry's most complete and capable distributor network with local partners in nearly 100 countries. For more information please visit

For more information contact your local Martin distributor or PR Coordinator Larry Beck at Martin Professional at:

Telephone: +1 719 686 0793

Fax: +45 87 40 00 10 (DK) / +1 954 858 1811 (US)

E-mail: [email protected]


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