Event tech platform Glisser recently announced an interesting new partnership with American Express Global Business Travel (GBT) that will see both companies leverage each other’s expertise to offer enhanced customer experiences moving forward.
For their part, Glisser will utilize the Amex GBT team’s resources, including software and support services for managing travel, expenses, and events, to help serve the needs of their client base, which includes global companies such as Pfizer, ASOS, Becker, and NHS.
Glisser now offers a full tech stack for events of all formats after incorporating virtual event technology to its current in-person engagement offerings during the pandemic. It has continued to innovate its offerings as the event sector evolves and launched a unique software development kit, Glisser Elements, last year to enable clients to integrate modules of Glisser’s platform into their company websites and environments.
Amex GBT will in turn benefit from the partnership as Glisser will provide strategic and technical support to Amex GBT clients for hybrid and virtual event experiences. This will include a series of webinars hosted by Glisser to educate Amex clients on virtual and hybrid best practices.
“We’re excited by the global potential of this partnership and the joint value we can provide to the clients of both businesses,” said Glisser CEO Michael Piddock. “We look forward to collaborating with the Amex GBT team — not just from the perspective of our software — but also alongside them strategically to help our shared clients on their sustainability journeys and ESG commitments.”
Milton Rivera, VP Global Client Group of Amex GBT, added, “This strategic partnership means Glisser’s customers will benefit from the unrivalled value, choice and expertise offered by Amex GBT. At the same time, Amex GBT’s customers can now access Glisser’s suite of audience engagement features and innovative products, including its Software Development Kit that provides a truly integrated and embedded offering for virtual meetings and events.”