Virtual platform 6Connex this week announced its acquisition of event management platform Eventory as event tech consolidation continues. With this latest move, 6Connex, which is a virtual event platform at its core, will add standard event management features to its offerings, including a registration and ticketing functionality, the ability to create an event website, an event portal and a mobile app.
With the return of in-person events and the rise of hybrid, event tech companies have been striving to become all-in-one solutions providers and bridge the gap between the in-person and online components, as evidenced by previous partnerships and acquisitions including Hopin’s acquisition of onsite event tech provider Boomset earlier this year and Cvent’s recent partnership with production company Encore.
The integration of Eventory with 6Connex will allow planners to manage and run both their virtual and physical events on the platform and will integrate “attendee engagement features, AI driven interactions and unique virtual environments.” Until Eventory’s products are fully integrated, they will be offered as standalone offerings.
"This investment represents an important strategic step in our journey, and uniquely positions our organization to offer a full suite of best-in-class solutions that meet the physical, virtual and hybrid event demands,” said 6Connex CEO Ruben Castaño in a statement. “Eventory's suite of products supports our goals to deliver emerging event technologies faster, more affordably and with greater reliability than anyone."
Eventory CEO Andrzej Targosz added: "We are pleased to now be a part of a firm that we've always held in the highest regard, and whose reputation is known throughout the events industry. 6Connex is ideally positioned to meet emerging demands in the events industry, and I am confident Eventory's dynamic physical and hybrid functionalities will further support 6Connex's ability to unlock new markets and achieve future growth."