Jeddah World Fest was a record-breaking historic end to the Jeddah Summer Season. Held on July 18th, the inaugural edition of the music festival took place in the grounds of King Abdullah Sports City, Jeddah, and attracted a sell-out crowd of almost 40,000 music fans. This was the largest music festival ever held in the Kingdom of Saudi Arabia and the atmosphere was electric! Protec proudly delivered an extensive audio, lighting and rigging package for their client ‘The Manual’ on behalf of Roqu Media.
The event is the largest and most attended event in the lettings calendar and returned to London’s ExCeL in April this year and Protec European Events were trusted by their client Westrade Group Ltd to provide a full event technical service package.
The IDEX opening ceremony is a theatrical show like no other on the planet. From the military jets screaming overhead and sinister drone swarms creating unpredictable skirmishes, to the fast moving armoured vehicle pursuits occurring amidst intense firefights on the ground – there was adrenalin pumping action to be experienced every second for the 25,000 visitors who came to watch the live action show over the five days it ran. Packed with movie grade special effects, pyrotechnics and working waterfalls, the blockbuster style performance took place in a 60m x 350m custom stage set built over a car park overlooked by a grandstand in Abu Dhabi. Protec delivered everything from the initial creative concept and narrative to the original set design, graphics, build, complete show delivery and coordination completely transporting the audience to an active ‘war zone’ where the story takes place.
The Protec group ramped up its expansion in early 2018 and has certainly put its foot on the throttle since. Its growth into Saudi Arabia and across the Middle East region has been especially successful. Its European branch, based in the UK, has been impressing with award wins and shortlistings announcing its arrival as a major player capable of competing for large scale events and shaking up the industry. The group’s expansion and investments place them as one of the largest companies of their kind in the world and they are showing no signs of slowing down!
Protec were called upon by their clients Envie Events to provide full AV support for ‘Bao: The Final Frontier’ EDM festival at Meydan Racecourse, Dubai. Working with Envie before on Sensation and Unite with Tomorrowland, Protec were delighted to continue this partnership and rise to the challenge on what, according to baofestival.com, promised to be a “two-day extravaganza of unrivalled entertainment and music,” and “a production of unparalleled show-stopping grandeur.