JTE’s new PixelEights are rocking the streets of London as part of an exciting new window display at the Levi’s® Flagship Store in Regent Street. The rock ‘n’ roll set is being used to promote the Levi’s® Ones to Watch 2005 Tour campaign that supports a number of exciting new bands on a tour across the UK in December.
In conjunction with Levi’s®, communications agency Logistik created and installed a compelling window concept, recreating the atmosphere and excitement of the Barfly venue in Camden using brick walls, backline, sound system and lighting rig.
“I wanted to add some pizzazz to the generic PAR rig – something that would really wow the people in the street!" explains Logistik's project director Attila Keskin. "The PixelEights were recommended by PRG and as I had used PixelLine 1044s in the windows last year – I was confident the fixtures would provide another dimension to the display. I am very happy with the result, loads of light is projected into the street and the effects really attract people to look in the window.”
PixelEight is an innovative twist on the classic design of the traditionally named blinder. This 8 lite LED fixture produces all the effects of a generic blinder but also allows the exploration of creative design ideas in many different applications due to its extremely low power consumption and very little generated heat.
All the lighting was supplied by PRG Europe London.
Photograph courtesy of Logistik.